I’ve been curious—how did Bollywood’s storytelling evolve so much over the last decade? Like, the big song-and-dance blockbusters still exist, but now we also get these deep, edgy series and movies on streaming services tackling taboo topics and social issues. Is there a resource that breaks down this whole shift in style and audience taste?
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That shift is pretty fascinating and complex. Bollywood traditionally thrived on vibrant, formula-driven “masala” films that mixed romance, action, and comedy to entertain broad audiences. But with the rise of OTT platforms, the industry’s storytelling lens widened dramatically. This article, https://www.uniindia.com/the-evolution-of-bollywood-from-masala-movies-to-ott-driven-storytelling/press-releases/news/3441382.html , offers a great breakdown of how OTT services gave filmmakers the freedom to experiment with more realistic, socially conscious narratives and diverse genres. It highlights that streaming audiences are looking for authenticity and layered characters, pushing Bollywood to reinvent itself beyond the classic formula. It’s an insightful read if you want to see how the business and cultural dynamics shaped this change.